“It takes 20 years to build a reputation and five minutes to ruin it .”
No words ring truer today.
Managing your online reputation is essential to maintaining your business’ customer base and crucial to fostering new clients. Managing your brand and improving or building on your brand’s reputation can be the difference between a customer choosing your business or one of your competitors.
Why does reputation management matter?
Don’t think that online review sites are important? 88% of consumers place equal weight on both online reviews and personal recommendations. This means that the average consumer trusts an internet review as much as the advice of their friends, and will make a purchasing decision based on those reviews.
Most Americans search for companies using their mobile devices (smartphones, tablets, etc.). 70% of mobile shoppers reported being more likely to purchase a product if the mobile site or app they are purchasing from has reviews. In other words, it is vital that your business has people talking about the positive experiences they have with your company.
Conversely, poor reviews have the potential to cause great harm to your reputation and your business.
Never fear, though. With Max Effect Marketing, we can help you turn review-based negativity into a positive outcome for your business. Studies have shown that 95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently. In addition, by using Max Effect’s methods to properly handle negative customer reviews, you get to show future customers how you can professionally and effectively handle any challenges that might arise. So ultimately, what looks like an insurmountable problem can become a platform for business growth!
Protect your reputation and grow your business by implementing Max Effect’s online reputation management services.